Last year was a banner year for the exposure of personal information, and so far this year there has been a steady drumbeat of data breaches, so many that experts worry that people are just throwing up their hands in defeat.
Timehop, an app that collects old photos and posts from social media, disclosed a breach in July that affected 21 million of its users. Names, dates of birth, phone numbers and email addresses were among the identifiable details that were leaked.
Under Armour revealed a data breach in March of 150 million accounts on its food and nutrition app MyFitnessPal; the genealogy site MyHeritage announced one in June affecting 92 million users, and 340 million individual records held by the marketing firm Exactis were exposed that month on a publicly accessible server.
In one of the most jaw-dropping cases, Yahoo last year updated figures to reveal that an attack in 2013 had affected all three billion of its user accounts, up from a previous estimate of one billion.